Emails
Client: Full Tilt Direct
Deployed: Aug 2022
Services: Design and writing
Marketing: 3-part campaign, ROI theme
Audience: FTD house list
CTA: Drive to website RFQ page
Opens: 12.5% average across all 3
Client: Full Tilt Direct
Deployed: July 2022
Services: Design and writing
Marketing: 3-part campaign, direct mail as sales team
Audience: FTD house list
CTA: Drive to website RFQ page
Opens: 13.1% average across all 3
Client: Full Tilt Direct
Deployed: Feb, May 2022
Services: Design and writing
Marketing: Various tests
Audience: FTD house list
CTA: Drive to website RFQ page
Client: Pinhole Press
Deployed: Nov 2020
Services: Design (copy created in-house)
Audience: Pinhole Press house list
Marketing: Holiday promotion; drive to web order page
Client: Pinhole Press
Deployed: Nov 2020
Services: Design (copy created in-house)
Audience: Pinhole Press house list
Marketing: Holiday promtion; drive to web order page
Client: Pinhole Press
Deployed: Nov 2020
Services: Design (copy created in-house)
Audience: Pinhole Press house list
Marketing/Offer: Cyber Monday; link to web order page
Client: Insidehook.com
Deployed: 2019
Services: Design (copy created in-house)
Audience: InsideHook house list
Marketing/Offer: E-newsletter, weekly; drive to editorial content
Client: Architectural Digest
Deployed: 2016
Services: Design (copy by Jim Heathman)
Audience: Prospects
Marketing/Offer: Special price + 2 free gifts
Client: INC.
Deployed: 2015
Services: Design (copy by Jim Heathman)
Audience: Expires
Marketing/Offer: Special $5 offer, print & mobile included
“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”