Direct Mail
Agency: Full Tilt Direct
Client: Rock Tops Surfaces (Utah)
Creative: Design & copy edits
Format: Flat mailer, 8.5” x 14”
Target Audience: Homes in the Park City area
Date: 2023
Agency: Full Tilt Direct
Client: Sylvan Learning, Hamilton, NJ
Creative: Design & copy edits
Format: Postcard, 8.5” x 5.5”
Target Audience: Parents of children in need of tutoring
Date: 2022
Agency: Full Tilt Direct
Client: Sparkle Dental Plan
Creative: Design & Copy
Format: Postcard, 11” x 6”
Target Audience: Dental practices in NYC and Philadelphia metro
Date: 2021
Client: Full Tilt Direct
Format: Postcard, 6” x 4.25”
Creative: Design & Copy
Marketing: Omnichannel campaign with emails and social posts
Target Audience: New customer acquisition
Date: 2021
Client: Good Sam
Product: Roadside Assistance Plan
Creative: Design & copy improvements to control
Marketing: Effort 1 of a membership renewal series
Target audience: Current members
Date: 2020
Client: THE WEEK
Product: Magazine Education Program
Format: 12” x 9” OE with multiple inserts
Creative: Design & Copy
Target audience: Prospects; new educators
CTA: Drive to landing page
Date: 2018
Client: Condé Nast Publications
Brand: Architectural Digest
Size: #10 envelope with multiple inserts
Creative: Design (copy by Jim Heathman)
Target Audience: Propects
Date: 2016
Client: SELF
Product: Digital or print magazine
Format: 11” x 6” postcard
Creative: Design (copy by Jim Heathman)
Target Audience: Acquisition (part of omnichannel campaign with display ads and emails)
Date: 2016
Client: INC.
Product: Magazine
Format: #10 pkg plus inserts (part of an omnichannel campaign)
Creative: Design (copy by Jim Heathman)
Target Audience: House list; expires
Date: 2015
Client: American Express Publishing
Product: GOLF Players Club
Format: #9 OE plus inserts
Creative: Design (copy by Jim Heathman)
Target Audience: Prospects
Date: 2014
Client: This Old House
Format: 6” x 9” OE (custom flap) with multiple inserts
Creative: Design (copy by Jim Heathman)
Marketing: 25th Anniversary, free address labels, free trial issue
Target audience: Prospects
Date: 2003
“If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.”