Display Ads
Client: American Friends of the Hebrew University
Copywriting: Jim Heathman
Marketing: 1 of 6 sets of thematic ads; 6 ad sizes per theme
Ad sizes: 160 x 600, 250 x 250, 728 x 90, 970 x 250, 1200 x 1200
Build: Static PNGs
Displayed: 2022
Client: Consumer Reports
Copywriting: Jim Heathman
Marketing: Pitch creative (1 of 3 concepts presented to client)
Ad sizes: 160 x 600, 250 x 250, 728 x 90
Build: Static JPGs
Presented: 2017
Client: Condé Nast/SELF magazine
Copywriting: Jim Heathman
Marketing: Part of an omnichannel campaign
Ad sizes: 160 x 600, 320 x 50 mobile, 300 x 250, 728 x 90
Build: Static JPGs
Displayed: 2016
Client: Variety Premier
Copywriting: Jim Heathman
Marketing: Subscription upsell
Ad sizes: 300 x 600, 300 x 250, 728 x 90, 970 x 90
Build: HTML5 animation (static versions shown above)
Displayed: 2015
Client: American Express Publishing/Food & Wine
Copywriting: Jim Heathman
Ad sizes: 160 x 600, 300 x 250, 728 x 90
Build: Static JPGs
Displayed: 2013
Client: Bloomberg Businessweek
Copywriting: Jim Heathman
Ad sizes: 300 x 100, 400 x 45, 980 x 70
Build: Static PNGs
Displayed: 2011
“On average, five times as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar.” ”